The platform is rolling out a new feature that permits them to reduce the amount of AI-made content appearing in their streams. This step comes as the service announced that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread launch. This shift comes amid a rise in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the quickest rising video streams on a competing service exclusively feature content made by AI. A significant portion of this material is classified as mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, from AI artwork to informative clips, and we want to provide users the power to increase or decrease of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The service disclosed that there are currently over a billion videos on its app labeled as made with AI. Overall, in excess of 100 million pieces of content are uploaded to the service every day, making AI-generated material a minor portion of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the volume of AI-generated videos they watch by using the content preference setting in the app and selecting AI-made media. Other topics that currently be controlled under the setting encompass politics, clothing, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules oblige content makers to label “realistic” AI-generated content, and it prohibits harmful AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
Furthermore, the service will now attach an “AI-made” label to content made using its proprietary AI systems, or detected by an collaborative effort for spotting artificial media. This measure is intended to help prevent users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is also launching a two million dollar educational fund for professionals and organizations to create educational content about using AI responsibly. This initiative will benefit non-profit groups dedicated to training computer science.
Content Safety Approach
TikTok has justified its moderation strategy, during discussion over proposals to cut jobs for a large number of review team members in Britain. The company is expected to eliminate hundreds of positions in its content moderation team in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead clarified that human moderation would still have a role, but AI can protect employees by eliminating the most distressing content prior to it gets reviewed by people. The company stated a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with harmful content as swiftly, which is where a extensive automated help is really helping us process content quickly.”
